Programme Manager - Supporter Development

Jurassic Coast Trust
03 Jul 2017
19 Jul 2017
Contract Type

The Jurassic Coast Trust are looking for a skilled, experienced and passionate fundraiser, with a strong track record in developing the supporter base of non-profits, with a portfolio that included membership, businesses and HNW individuals. We are also looking for this person to be a strong generalist, working with the whole Programme Management Team and contributing to the growth of the organisation across the board, but with one eye always on our supporters.

This is a summary of the role and requirements. For full details, and the person specification, see the documents attached, and the details of how to apply at the end of this listing.


The Jurassic Coast Trust is crafting a new organisation to respond to its new role of overall management of the Jurassic Coast, England's natural World Heritage Site. We are working hard to create an organisation that can really deliver on the management of the Site, can achieve our own vision as a charity, and can build a sustainable financial future for the Trust, and for the World Heritage Site itself.

It therefore should be no surprise that we are looking to recruit a Supporter Development expert. A fundraiser, a planner, a lover of data and a powerful interpreter of insights, a skilful communicator and a talented marketer. Someone who can help us hit those challenging income targets and grow our supporter numbers in a meaningful way.

Moreover, we are looking to integrate that expertise into the central operations of our organisation, so while we are looking for an expert, we are also looking for a generalist, hence the job title Programme Manager. We want someone who can take an objective and run with it, develop and manage projects, work collaboratively, deliver outcomes and evaluate progress with insight.

This is a very special and unique job, and as you can see from the Role Profile, we are looking for a very special person. Please do apply and tell us how you could bring us the skills, experience and talent we need. We look forward to hearing from you and thank you for your interest in the Jurassic Coast.

Background to Role

The Jurassic Coast Trust is crafting a new organisation to respond to its new role of overall management of the Jurassic Coast, England's natural World Heritage Site.

At the core of the new staff structure are four Programme Managers, forming the Programme Management Team that will work seamlessly together to deliver projects and activities within the WHS Management Plan and the Trust strategy. Each Programme Manager (PM) will have a lead area of responsibility. This role profile relates to the Programme Manager with a lead responsibility for Supporter Development.

Proactive and professional in their approach to planning, delivery and review, Programme Managers will help to shape the culture and profile of the Trust through their relationships with partners and stakeholders and through the quality of their work.

The Programme Management team will be the hub of knowledge and Jurassic Coast expertise within the Trust. Across their own lead responsibility area and more broadly in relation to the WHS, each PM will maintain and develop high levels of expertise and experience which they will put to effective use through strong communication, influencing and planning skills.

There will be four areas for lead responsibility: Learning; Heritage and Conservation; Engagement and Partnerships; Supporter Development. These will often, but not always, shape the allocation of workload across the Programme Management team.

ROLE OUTLINE: Programme Manager role

Each Programme Manager (PM) reports to the Chief Executive and will be expected to carry out a range of project management and project delivery functions in relation to all aspects of the Trust's Corporate Plan. These roles make up the operational hub of the organisation and as such requires a high degree of hands-on skills and experience as well as strategic thinking, innovation and enthusiasm. Within their lead area of responsibility, each PM will maintain professional expertise and networks, and be overall spokesperson and coordinator.

This role requires attention to detail and a passionate commitment to collaborative working and professional project management standards. Each PM will be expected to take ownership of their own work and projects, whilst also being be able to reallocate work across their PM colleagues if the need arises and to take on additional work as required.

The Programme Manager team will work collaboratively with partners across the Site and sector using a range of styles and interventions: leading; facilitating; enabling and adding value through all their interactions. Above all, the Programme Management team will embody the vision, values and ethos of the Jurassic Coast Trust and will strive to be a model of excellence in the management of a World Heritage Site.

The nature of the Programme Management team is such that leadership on specific projects and activities may change, dependent upon priorities and workloads as directed by the Chief Executive. These are flexible and non-hierarchical roles, based on generosity and team work. Each PM equally assumes a responsibility for ensuring the smooth running PM Team

It is also recognised that while Lead roles may take ultimate accountability for a project or outcome area, the whole PM Team may take responsibility for delivery of some work.

Detailed activities for Programme Manager - Supporter Development:

Responsibilities specific to Supporter Development role

To lead on the Trust's data and insight strategies and to manage the effective usage of data and insight
To develop a sustainable Supporter Development strategy and plan based on insight and in line with the needs of the Trust, as laid out in the Corporate Plan and Budget.
To develop the Trusts' overall marketing and communications strategy, in line with the needs of the Corporate Plan and supporting colleagues to integrate their audience and project requirements within this
To develop and run the overall Business Partner Scheme, including acquisition, retention and supporter care
To develop and run our Individual Giving Scheme (Friends / members) including acquisition, retention and supporter care
To lead the High Value / Patron scheme
Ensure the effective management of the CRM system, including supporting colleagues usage through training and maintenance of clear quality standards and processes
To ensure that digital integration is achieve across all marketing and communication activities and that data is used to effectively drive performance and outcomes
To deliver a quality Legacies offer and to maintain an ongoing Legacies programme
To ensure all work is integrated into the Programme Management Team work plans and that the skills and talents of colleagues are used appropriately to achieve objectives
To provide line management to the Digital Administrator, following organisational standards and procedures

Responsibilities for all Programme Managers

Lead on defined programmes of work within the Jurassic Coast WHS Management Plan and the Trust's Corporate Plan, in particular, but not exclusively, in relation to specific lead area of expertise
Contribute to the monitoring and review of the WHS Management Plan in relation to own lead area of work and projects
To ensure that projects are delivered in line with the Trust's aims and ethos
To ensure that all work is delivered to professional project management standards
To develop and maintain project plans for all areas of work and to feed into wider integrated programme management, monitoring and review
To generate income through consultancy and developing fully-funded projects
To ensure that the requirements of project funders are met and financial records are kept to a high standard
To take responsibility for project budgets and to manage expenditure carefully
To work effectively with partners to deliver projects, or support the delivery of agreed collaborative projects, including developing new partnerships and networks
To work effectively with volunteers and Ambassadors and proactively ensure their appropriate involvement in project delivery
To consult and collaborate with colleagues to ensure that project work is integrated, opportunities can be exploited and risks managed
To work effectively with the Jurassic Coast Visitor Management function (or equivalent) and ensure proactive joint planning and information sharing
To ensure effective monitoring and evaluation is carried out on all activities and, where appropriate, in line with funder requirements and standards
To be hands on where appropriate in a range of activities, from giving talks and facilitating at events, to undertaking desk research and writing reports
To create, edit and commission content and resources as required for both project and broader communication and engagement outputs
To act as a spokesperson when required
To plan and commission appropriate research in order to support specific projects or to support the delivery of the WHS Management Plan and/or Trust Corporate Plan
To provide timely briefings and updates to colleagues and stakeholders on key issues relating to projects and activities
To use the Trust's CRM and other data management / sharing systems appropriately to ensure transparent and accurate records are kept
Maintain their knowledge of the Jurassic Coast and the key areas of our work to be able to respond to enquiries or emergency situations as they arise.

Personal development

Each PM is expected to:
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